Taylor Swift has officially regained control over her early music catalog, acquiring the master recordings of her first six albums from Shamrock Capital Advisors. This move marks the culmination of a years-long journey for the artist, who had previously lost ownership when Scooter Braun’s Ithaca Holdings purchased Big Machine Label Group in 2019. Swift’s subsequent re-recording project, including the release of “Taylor’s Version” albums, not only allowed her to reclaim her work but also set a new precedent for artist rights in the music industry.
In a heartfelt message to her fans, Swift expressed her joy and gratitude, stating, “All the music I’ve ever made…now belongs…to me.” She acknowledged the pivotal role her supporters played in this achievement, highlighting that the success of her re-recorded albums and the record-breaking Eras Tour were instrumental in making this purchase possible. The financial details of the deal remain undisclosed, but sources suggest Swift paid approximately $360 million to reacquire her masters .
This acquisition includes not only the original recordings but also associated music videos, concert films, artwork, and unreleased content. Swift’s victory is seen as a significant moment in the ongoing conversation about artists’ rights and the importance of owning one’s creative work.